ROBERT BENNETT

Robert J. Bennett, Part-Time Lecturer, teaches a course in marketing and research writing as a member of the Writing and Rhetoric Division (WARD) here at UMBC since 2013.

His work in the classroom is largely inspired by his experience in marketing, graphic design, and copywriting and as a communications consultant. He believes strongly in understanding audience expectations and how they affect written communication. He is eager to give students real world experience, better preparing them to be communicators and writers.

Before coming to academia, he was the head of design for Deutsche Asset Management in the Americas. He helped lead three rebranding campaigns over a four-year period of mergers and acquisitions. He has always held the belief that word and image are intrinsically linked. And for a writer and designer, that has been a hallmark of his work.

In addition to his work as a member of the Department of English, for the 2017-2018 academic year, he will also serve as an elected member of the Adjunct Faculty Advisory Committee, working for the interests of all adjunct faculty at UMBC. In that role, he will help to strengthen the institution’s oversight of active governing bodies, define institutional constituency’s policy development and decision-making roles, and pursue a role promoting academic and intellectual freedom to all members of the UMBC community.